Hoey Construction

B-Roll Shot List · Apr 14–15, 2026 · Tulsa, OK
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33
shots
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done
5
locations
2
days
Critical
Important
If time allows
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Office — 3310 SW Blvd, Tulsa Day 1
7:00 AM and buffers between interviews
9 shots
01
Exterior establishing shot
WideMoving
✓
▶
  • Slow dolly or arc moving toward the entrance — conveys arrival
  • Get Hoey signage clearly in frame
  • Include branded vehicles if present
  • First shot of the day — lock it in before anyone arrives
02
Clean interior — no people
Wide
✓
▶
  • Before the team arrives — space clean and organized
  • Look for blueprints, models or awards on the wall
  • Nothing chaotic in frame — conveys professionalism
03
People working — natural atmosphere
MediumMoving
✓
▶
  • Not looking at camera — full naturalness
  • 2-3 different people for variety of cuts
  • Slow pan from desk to desk works well as a transition
04
Hands on blueprints / technical documents
Close-upMacro
✓
▶
  • Finger pointing on an actual blueprint — not a blank sheet
  • Capture detail of paper, lines and scale of the plan
  • Combine with pen or ruler in hand for more dynamism
  • One of the most used shots in Meta Ads — top priority
05
Monitor with data / renders / estimates
Close-up
✓
▶
  • Readable screen — 3D plan, budget sheet or construction software
  • Pull focus from the hand/person toward the screen works great
  • Avoid black or sleeping screens
06
Two people reviewing something together
Medium
✓
▶
  • Over the shoulder — one points, the other listens
  • Conveys collaboration — core of Hoey's message
  • Natural light from a window if available — prioritize it
07
Hoey logo — wall, hard hat or stationery
Close-upMacro
✓
▶
  • Clean static branding — great sequence closer in editing
  • Rack focus pulling into the logo from soft adds cinema
  • Capture on at least 2 different surfaces
08
Handshake
Close-up
✓
▶
  • Classic but powerful — conveys agreement and trust
  • Slightly out-of-focus background, nothing competing
  • With Mike Hoey if available — leadership adds credibility
09
Desk details — textures, materials
MacroStill
✓
▶
  • Staple, folder, pen on a blueprint — minimal composition
  • Rack focus between two objects on the desk
  • Useful as visual transition in editing
🏗
Field — essential shots Days 1 & 2
All 6 locations · 209 N Gray · 4700 S Garnett · 4002 S Union · Ada · Lone Grove · Woodland Hills
11 shots
10
Establishing shot — full project scale
WideAerial
✓
▶
  • First shot at every location — anchors the whole sequence
  • Drone if the space allows — reveals real scale
  • Alternative: static wide from the highest or most distant point
  • Include urban/geographic context if it adds value
11
Walk-through of the site / space
WideMoving
✓
▶
  • Gimbal moving forward, no cuts — client's perspective touring the project
  • Capture 2 different angles of the same walk
12
Drone orbit / building reveal
AerialMoving
✓
▶
  • 180° orbit — wide open, closing on the facade
  • Push-in from far to facade is a powerful alternative for HPP
  • Golden hour at Day 1 late locations (5:00 PM)
13
Workers in action — no posing
MediumMoving
✓
▶
  • Real work happening — take advantage if the site is active
  • Hard hat and vest on — safety gear = professionalism visually
  • At least 3 different people for variety of cuts
  • If project is finished, someone inspecting works just as well
14
Material and finish details
Close-upMacro
✓
▶
  • Concrete, weld, steel, wood, glass — whatever applies to the project
  • Rack focus between texture and background — conveys quality
  • Minimum 4-5 different materials per location
  • These are the frames that stop the scroll on Meta Ads
15
Hands using tool / inspecting
Close-up
✓
▶
  • Gloved hands checking a surface, measuring, adjusting
  • Tool in actual use — not posed
  • Low angle looking up adds visual impact
16
Hero shot — final result of the project
WideStill
✓
▶
  • Most impactful shot of each location — clean, no distractions
  • Best angle that flatters the space — corner, long perspective, entrance
  • Works for both video and stills — this is the portfolio photo
  • Golden hour when applicable (Loc 3 Day 1 and Loc 3 Day 2)
17
Hoey signage on site
Close-up
✓
▶
  • Hard hat, site fence or vehicle with Hoey logo in foreground
  • Project softly out of focus in the background — logo sharp, site behind
18
Person evaluating the space — back to camera
Medium
✓
▶
  • Medium shot from behind or in profile — looking up or at the horizon
  • Conveys supervision and care — reinforces "stewardship"
  • No need to look at camera
19
Surrounding context — neighborhood and area
WideAerial
✓
▶
  • Streets, commercial or industrial zone around — geographic context
  • Useful for telling the project story in editing
20
Architectural lines — building geometry
Close-upMacro
✓
▶
  • Low angle looking up along the building's lines
  • Converging verticals — very visual, works great in reels
  • Slightly tilted camera adds visual tension
🎯
Shots by project type
Adapt based on what you find at each location
4 shots
21
Healthcare / St. Francis — hallways, clean areas
WideMedium
✓
▶
  • Long hallway in perspective — conveys scale and precision
  • Clean detailed finishes — care in critical environments
  • Well-managed interior lighting — avoid overexposure in white areas
  • If medical equipment is visible, back off — focus on construction
22
Industrial / Zeeco — plant scale, structure
WideAerial
✓
▶
  • Maximum aerial impact — use the drone here
  • Metal structures, pipes, tanks — very visual
  • Angles with depth of field that show the magnitude
  • Sunset light on metal is huge
23
Retail / Woodland Hills Mall — facade and interior
WideStill
✓
▶
  • Full clean facade — wide with symmetric perspective if applicable
  • Interior with well-managed artificial lighting
  • Shoot when it's less crowded so the space looks clean
24
Masonic Lodge — architectural character
WideMedium
✓
▶
  • Ornamental details if present — architecture with character
  • Exterior at golden hour has high impact
  • Interior if accessible — warm lighting adds atmosphere
📱
Meta Ads — vertical 9:16 format
Think vertical framing from the moment you capture
6 shots
25
Vertical reveal — ground up the building
Moving
✓
▶
  • Camera vertical, tilt up from the base to the top — pure 9:16
  • First frame that stops the scroll — top priority
  • Capture at least 2 different locations
26
Before & after (if prior documentation exists)
Still
✓
▶
  • From the exact same angle as the before photo
  • Highest conversion format in Meta Ads for construction
  • Ask Mike/Phil in the morning if they have before photos of any location
27
Person looking directly at camera
Close-up
✓
▶
  • Bust shot, clean light, relevant background — direct to lens
  • 2-3 seconds of silence looking at camera before speaking — perfect ad cut
  • With Mike Hoey if available — leadership adds credibility
  • No hard shadow on the face — soft key light
28
Drone — vertical descent over the project
AerialMoving
✓
▶
  • Drone slowly descending from above the building in vertical 9:16
  • Alternative: top-down view moving forward over the project
29
Handshake — vertical framing
Close-up
✓
▶
  • Vertical frame centered on the hands — background out of focus
  • Perfect opening frame for negotiated work / client-contractor relationship ads
30
Finish texture — slow slide in vertical
Macro
✓
▶
  • Capture vertical — concrete, glass, metal — deep bokeh
  • Slow lateral slide over the surface — 4 to 6 seconds
📷
Stills — web and portfolio
Horizontal composition with room for text overlays
3 shots
31
Hero exterior still — open sky
WideStill
✓
▶
  • Clean sky in the upper third — room for text overlays on web
  • Slightly diagonal perspective — visual tension, not perfect frontal
  • RAW if possible — more flexibility in editing
  • Bracket exposures if sky/building contrast is high
32
Team portrait — Mike and Phil Hoey
MediumStill
✓
▶
  • Natural context — not a forced corporate photo
  • Office or project behind them in bokeh — background with depth
  • Horizontal with space in the thirds for web text
  • With hard hats on site if you go to field with them
33
Construction detail — portfolio still
MacroStill
✓
▶
  • Material joint, clean weld, concrete seam — visible quality
  • Side light that reveals the texture in relief
  • Minimum 5 different details total for web editing options
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